BENOLD'S JEWELERS Web Discount

Benold's Jewelers, Austin's independent fine jewelry store since 1929, has introduced a new, limited-time discount offer available only through the store's Web site at www.benolds.com. With a simple sign-in, users are e-mailed a 20 percent coupon for use in store or on the Benold's Web site.
"Although we prefer all shoppers visit us in person, we realize the reach and branding potential of the Web, so the hope is that this special will encourage more web visitors and more frequent visits,"
said Milton Doolittle, owner of Benold's.
"We have a wonderful collection available online, however, the ultimate goal is to bring more shoppers into our showroom to see even more of our selection and interact with our expert staff."
It is in the showroom at 2900 West Anderson Lane that customers can take advantage of a long-time Benold's signature service - the Wish List. The Wish List is where shoppers can enter their favorite piece or pieces along with information on how to contact that special person who just may want to purchase the item(s). With permission, the significant other is then contacted by a Benold's staff member who will provide all details, whether it's emailing specifications including a photo, or personally bringing the item to his or her workplace if that individual does not have time to come to the store. Once the purchase is complete, Benold's can also provide customized delivery service, which is often requested for special occasions such as engagements and anniversaries.
"The Wish List system is fool-proof," stated Doolittle. "A prime example is the woman who, when learning about our wish list, made it a point to visit the store and select a favorite item. She and her husband had an important anniversary approaching and she was fairly certain that her husband would come to Benold's. Sure enough, the husband came, saw her wish list, but he picked a different gift.
Needless to say, he ended up returning to the store and exchanging it for an item that she had 'wished for.' When someone now asks about her
anniversary jewelry, she proudly says that her husband bought it at Benold's and he looks like the hero."
Benold's 20 percent discount is good through December 31, 2008. The Wish List program is available year-round.
About Benold's Opened in 1929, Benold's Jewelers is one of Austin's oldest independent jewelers and a leader in providing the city with a handpicked selection of fine jewelry. Owned and operated by Milton Doolittle, Benold's has always been a family-owned business. Located at 2900 West Anderson Lane, Benold's offers a premier selection of designer jewelry, original bridal designs, couture fashion jewelry, and loose diamonds. The store also carries fine gifts from Lalique, Nambe, Waterford and Michael Aram among others.
Benold's is open Monday through Friday, 10am to 6pm and Saturday from 10am to 5pm. The store is closed on Sundays. For more information, visit www.benolds.com.